Concept of digital marketing Digital marketing is the process whereby brands and businesses market their products and services through digital means. Individuals or business owners who have some digital skills can use it to promote other businesses or brands products and services online today, while growing their authority, credibility, authenticity and personal brand. Marketing and business growth strategy, has gone a long way, that we need to learn more soft skills to gain more visibility and credibility in our business. Brands like Nike and Neolife understands these principles and that is why they are well known today. Most of these top brands,also use digital marketing as their marketing strategies for their growth. Gone are the days when marketing and business are done traditionally, because,the more we grow and live,the more, technology and more ideas comes out,so,if we really want to be successful with whatever we are doing today,you need to adapt to new technolog
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